8:00 - 9:00 Registration and Networking

9:00 - 9:05 Opening Remarks - Ariel Shapira CEO Social - Wisdom

9:05 - 9:20 Keynote Speaker - Gal Turjeman CEO ArtiMedia

9:25 -10:10 Panel - When Outstream Video met Programmatic
Is programmatic video going to change the media buying landscape?
What exactly is "Outstream", what are the most common new formats,and how DSP's will enable buying Outstream units.
What are the benefits for publishers in using more Outstream units.
Trends: What are we going to see in the next year programmatic buying of Outstream units.
Data is the New King: Re-Aggregating Audiences in the Programmatic Era.
Discuss where programmatic businesses should invest,will programmatic’s rise across different video channels , header bidding.
What are the challenges in video from the buyer side versus the selling side, discuss the move of video away from programmatic to a managed service and more. With Aniview, Geoedge,Fyber,Positive Mobile,Mobium

10:15- 10:25 The best video ads - Dror Nachmani McCann Israel

M10:25- 11:10 Video within Content Strategy for commercial brands panel:
How do brands add videos to their engagement with their current content?
What is the best mix for video with your brand content?
Mobile video ads in desktop vs. mobile how to be prepared?
Creating video content: in-house or outsource.
What are the mistakes that need to be avoided?
How to deal with big data and analytics?
Learning from mistakes and mishaps marketers made on their way to optimize their campaigns - analyze what mistakes have been made and offer ways to defer from repeating them.
With 11Stream, Outbrain,Meitav dash, Maccabi health care, Reshet

11:10- 11:20 dmexco 2017: What the digital economy of Israel can expect from the upcoming edition.

11:20 - 11:30 VPAIDs: the good the bad & the ugly - Itay Nave Aniview

11:30- 12:00 Fireside chat - Ziv Elul CEO/Co-Founder at Inneractive with Inbal Orpaz High Tech Correspondent at The Marker

12:00 -13:00 Lunch and Networking

13:00- 13:45 Panel- The Video balance of power - what's changing in 2017? It seems that in 2017 the needle is shifting back in favor of publishers, aided by a new wave of video technologies that empower them with better negotiation leverage. Yet the video value chain is still complex, with many distribution and monetization platforms,formats and workflows. How does this shifting landscape impact publishers, advertisers and channels? With Cedato, Mako,Appreciate,Mccann,Arti-Media.

13:50 - 14:00 Moving pictures and your funnel – how B2B companies use Videos to win the market.- Kfir Pravda CEO - Pravda Media Group

14:05 - 14:15 The Evolution of the Video Value Chain - Dvir Doron Cedato

14:20 - 15:10 Panel R&D, Product and Marketing the Perfect Mix panel:
Do product driven organizations have better chances to succeed in the marketplace?
Should we place product marketing function in the product org enables tight connection between business needs and the product roadmap?
What are the tasks for product marketers? and how can they help prioritize product investments based on quantified business opportunities.
Why is it important to create a longer-term roadmap and can it help the entire Product-R&D org to better internalize the product vision across releases. In more mature companies.
Having a solid roadmap is expected by existing customers, how can it serve as a great sales tool to open new business opportunities?
With Inneractive,Kaltura,Tune,Positive mobile,Digital Turbine

15:15 - 16:00 Happy hour and Networking