Get real business done, meet the best video tech companies face to face, hear and learn from the best speakers what ahead of us in the, Israel Video Programmatic conference hundreds of attendees, including some of the best minds in the industry.
Israel's Annual Programmatic Video conference connect you with decision makers. You will be meeting senior level executives from major corporations and innovative, small to medium size companies and immerging startups to give you the right edge.
What to expect
Industry expert presentations
Interactive panel and fire side chats sessions with experts
C-level networking opportunities
Access to online presentations on-demand post summit
Case studies presented from the best video tech companies
The topics that matter most to strategy leaders and notable experts
A conference with inspirational and innovative action points and takeaways
Presentations available post summit so you can take the key advice back to the office
Case studies from the best names in the industry
We will discuss:
Programmatic Video panel, we will discuss:
•Is programmatic video going to change the media buying landscape?
•What exactly is "Outstream", what are the most common new formats,and how DSP's will enable buying Outstream units.
•What are the benefits for publishers in using more Outstream units.
•Trends: What are we going to see in the next year programmatic buying of Outstream units.
•Data is the New King: Re-Aggregating Audiences in the Programmatic Era.
•Discuss where programmatic businesses should invest,will programmatic’s rise across different video channels , header bidding.
•What are the challenges in video from the buyer side versus the selling side, discuss the move of video away from programmatic to a managed service and more.
The Video balance of power - what's changing in 2017?
It seems that in 2017 the needle is shifting back in favor of publishers,
aided by a new wave of video technologies that empower them with better negotiation leverage.
Yet the video value chain is still complex, with many distribution and monetization platforms,
formats and workflows. How does this shifting landscape impact publishers, advertisers and channels?
Video within Content Strategy for commercial brands panel, we will discuss:
•How do brands add videos to their engagement with their current content?
•What is the best mix for video with your brand content?
•Mobile video ads in desktop vs. mobile how to be prepared?
•New video tech implemented in video strategy is a gimmick or real value?
•Creating video content in house or outsource.
• What are the mistakes that need to be avoided?
• How to deal with big data and analytics?
• Learning from mistakes and mishaps marketers made on their way to optimize their campaigns - analyze what mistakes have been made and offer ways to defer from repeating them.
Panel R&D, product and marketing the perfect mix panel, we will discuss:
•Do product driven organizations have better chances to succeed in the marketplace?
•Should we place product marketing function in the product org enables tight connection between business needs and the product roadmap?
•What are the tasks for product marketers? and how can they help prioritize product investments based on quantified business opportunities.
•Why is it important to create a longer-term roadmap and can it help the entire Product-R&D org to better internalize the product vision across releases. In more mature companies.
•Having a solid roadmap is expected by existing customers, how can it serve as a great sales tool to open new business opportunities?