Looking forward to 2018, and taking into account the major marketing technology ecosystem changes of the first half of 2017, Online Video advertising is looking to become an even more important element in the ad-tech mix. The combination of new technologies with the appropriate implementation and with the right content makes engagement with video the best way for companies to advance their business goals.
Video advertising has become one of our major sources of information and Israel is leading the pack in video technology.
The IAB estimates that by 2018 programmatic spend will have grown from 28% in 2013 to over 80% of marketing spend. And by 2020 online video is expected to account for 82% of all consumer internet traffic.
Programmatic is the way to target what types of audience you wish to show your advertising to via automation. Programmatic buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time. When you add video into the mix, it simply adds a video component to appear before, during, or after video content in a video player. With YouTube being one of the major influencers, advertisers and publishers alike have been seeking more efficient results through audience-based targeting and other tactical ad-buying strategies enabled by programmatic solutions.
In fact, according to PwC’s annual Global Entertainment and Media Outlook report, mobile video ad revenue will rise from $3.54 billion in 2015 to $13.3 billion in 2020, making mobile video ads the fastest-growing digital ad segment between 2015 to 2020.
Israel is a central innovation hub for video advertising companies using cutting edge in video technology.
“Video Trends for 2018” will be held in Israel December 12th and will include the largest and most influential Israeli and international companies that are part of the vibrant video tech eco-system. This year we will cover a wide range of relevant topics, hear from leading companies and gain insights from current case studies. Be a part of the 2018 game changer and participate in the event that will enable you to connect with industry leaders and with key decision makers. Video Trends for 2018 is set to be the biggest video advertising event in Israel and aims to ensure that executives are exposed to all the relevant and influential information available for your business; this is one conference you need to attend!
Bigger than last year’s conference more than 700 attendees are expected to attend from more than 250 companies. This year, there will be a tremendous international presence from China, Russia, India, Europe and the U.S. We will be hosting a tour throughout Israel the day before the event on Dec 11th for a selected group among the international guests,
Why Attend
Get real business done, meet the best video tech companies face to face, hear and learn from the best speakers what ahead of us in the, Video Trends For 2018 Conference hundreds of attendees, including some of the best minds in the industry.
Who’s coming
Video Trends For 2018 Conference connect you with decision makers. You will be meeting senior level executives from major corporations and innovative, small to medium size companies and immerging startups to give you the right edge,Seats in the lecture hall are based on availability.
What to expect
Industry expert presentations
Interactive panel and fire side chats sessions with experts
C-level networking opportunities
Access to online presentations on-demand post summit
Case studies presented from the best video tech companies
The topics that matter most to strategy leaders and notable experts
A conference with inspirational and innovative action points and takeaways
Presentations available post summit so you can take the key advice back to the office, tickets are non refundable.
Case studies from the best names in the industry
700 + attendees
250+ companies
25 + Speakers
